قصة المؤسسين

"Seeds of prosperity"

With dedicated commitment and relentless hard work, Lovenature Superfoods swiftly transitioned from brokers to producers. This transformation was driven by the imperative need to oversee every aspect of the organic quality of our ingredients, safeguarding against cross-contamination from pesticide-laden neighbouring fields in South America.

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The chia market in Africa remained largely untapped when Frank, our founder, discovered the pristine lands and minimal pesticide usage. Inspired by this revelation, Frank envisioned a journey to Africa to support local farmers. In 2020, he and his family turned this vision into reality by relocating offices to East Africa, where they embarked on a mission to positively impact the agricultural landscape.

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Today, Lovenature Superfoods operates in East Africa, empowering tens of thousands of farmers to transition from low-income crops to lucrative ones such as organic chia seeds. We ensure fair compensation for their labour by organising, providing seeds, and offering education in organic farming and quality practices. When harvest time arrives, we Lovenature Superfoods stands ready to support the farmers by purchasing their crops at fair prices, embodying our commitment to mutual success.